Items where Author is "Rehman, Umair"

Article

Rehman, Umair and Abbasi, Amir Zaib and Ting, Ding Hooi and Hassan, Maria and Khair, Nadine (2024) Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective. IEEE Transactions on Engineering Management, 71. 3613 – 3628. ISSN 00189391

Abbasi, Amir Zaib and Alqahtani, Nasser and Tsiotsou, Rodoula H and Rehman, Umair and Ting, Ding Hooi (2023) Esports as playful consumption experiences: examining the antecedents and consequences of game engagement. Telematics and Informatics, 77. p. 101937.

Hussain, Ali and Hooi Ting, Ding and Zaib Abbasi, Amir and Rehman, Umair (2023) Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising. Journal of Promotion Management, 29 (1). pp. 77-105.