Scholarly PublicationItems where Author is "Hassan, Maria"
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Rehman, Umair and Abbasi, Amir Zaib and Ting, Ding Hooi and Hassan, Maria and Khair, Nadine (2024) Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective. IEEE Transactions on Engineering Management, 71. 3613 – 3628. ISSN 00189391