Items where Author is "Fayyaz, Muhammad Shahzeb"

Fayyaz, Muhammad Shahzeb and Abbasi, Amir Zaib and Altaf, Khurram and Alqahtani, Nasser and Ting, Ding Hooi (2025) Not inspired enough: the mediating role of customer engagement between YouTube�s perceived advertising value and customer inspiration. Kybernetes, 54 (2). pp. 1175 - 1198. ISSN 0368492X

Hussain, Khalil and Fayyaz, Muhammad Shahzeb and Shamim, Amjad and Abbasi, Amir Zaib and Malik, Sana Jawed and Abid, Muhammad Farrukh (2023) Attitude, repurchase intention and brand loyalty toward halal cosmetics. Journal of Islamic Marketing.