Items where Author is "Rather, Raouf Ahmad"

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Article

Abbasi, Amir Zaib and Asif, Muhammad and Shamim, Amjad and Ting, Ding Hooi and Rather, Raouf Ahmad (2023) Engagement and consumption behavior of eSports gamers. Spanish Journal of Marketing-ESIC.

Abbasi, Amir Zaib and Tsiotsou, Rodoula H and Hussain, Khalil and Rather, Raouf Ahmad and Ting, Ding Hooi (2023) Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach. Journal of Retailing and Consumer Services, 71. p. 103231.

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