Items where Author is "Mohamed, Mahdi"

Abdinur, Ikran and Shamim, Amjad and Mohamed, Mahdi (2024) Social Media Influencer Marketing: The Effects of Influencer Attributes on Purchase Intention, the Mediating Role of Perceived Characterization. Lecture Notes in Networks and Systems, 1082 L. 559 – 571. ISSN 23673370