Items where Author is "K. Sugathan , Savita"
P.D.D., Dominic and K. Sugathan, Savita and Patah Akhir, Emelia Akashah (2009) Choosing among media alternatives for advertising – A case study. In: South East Asia Research Centre For Communications And Humanities (SEARCH 2009), Kuala Lumpur, Malaysia.
Rehman, Mobashar and Mahmood, Ahmad Kamil and K. Sugathan, Savita and Amin, Aamir (2009) Implementation of Knowledge Management in Small and Medium Enterprises – Malaysian Perspective. In: 12th International Business Information Management Conference (IBIMA), Kuala Lumpur, Malaysia.
K. Sugathan , Savita and Chen , Yoke Yie and Patah Akhir, Emelia Akashah and Emy Elyanee , Mustapha and Mehat , Mazlina (2009) MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH. In: 4th International Conference on E-Commerce with focus on Developing Countries (ECDC 2009), Kuala Lumpur, Malaysia.
Rehman, Mobashar and Mahmood, Ahmad Kamil and K. Sugathan, Savita (2009) Preliminary Study on Proposed Framework for the Implementation of Knowledge Management in Small and Medium Enterprises. In: 12th International Business Information Management Conference (IBIMA), Kuala Lumpur, Malaysia.