Items where Author is "Hooi Ting, Ding"
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Article
Hussain, Ali and Hooi Ting, Ding and Zaib Abbasi, Amir and Rehman, Umair (2023) Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising. Journal of Promotion Management, 29 (1). pp. 77-105.
Ahmed, Sohel and Hooi Ting, Ding (2023) Visual Search from the perspective of in-store exploration behavior: scale development and validation. Journal of Strategic Marketing, 31 (5). pp. 1029-1052.