Items where Author is "Alqahtani, N."

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Article

Fayyaz, M.S. and Abbasi, A.Z. and Altaf, K. and Alqahtani, N. and Ting, D.H. (2023) Not inspired enough: the mediating role of customer engagement between YouTube�s perceived advertising value and customer inspiration. Kybernetes. ISSN 0368492X

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