Mind the purchasers� disturbance: Exploring planned purchasers� influences

Ahmed, S. and Kaur Johl, S. and Bin Abdul Jamak, A.B.S. and Mohamed Noor, A.B. (2015) Mind the purchasers� disturbance: Exploring planned purchasers� influences. Advanced Science Letters, 21 (5). pp. 1381-1384.

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Abstract

The purpose of this study is to identify the disturbances that can influence to the purchaser planned behavior. A qualitative approach to data collection and interpretation was undertaken. Individual in-depth interviews were conducted with twelve participants who usually arm themselves with a shopping list (planned purchaser) before the actual purchase. Eight males and four females of various professions, aged 30�48 were selected as interviewees through purposive sampling. A semi-structured interview schedule was followed which posed open-ended questions on disturbance during planned purchasing process. A laddering analysis approach of the interview data led to the development of 10 disturbances. The degree of each disturbance and its impact to purchaser�s planned decision-making is discussed relative to their planned purchase behavior. A summary of purchaser disturbance profiles in light of Tomkin�s affect theory was developed from the laddering analysis of interview data based on attribute, consequences and Value (A-C-V) and parameter. Findings of this paper offer evidence of purchaser planned decision behavioral disturbances. The findings provide an in-depth understanding, for purchaser�s planned disturbance consequences and it offers ways to modify purchaser disturbed behavior to reconcile planned purchase process. © 2015 American Scientific Publishers. All rights reserved.

Item Type: Article
Impact Factor: cited By 0
Depositing User: Ms Sharifah Fahimah Saiyed Yeop
Date Deposited: 30 Aug 2021 08:51
Last Modified: 30 Aug 2021 08:51
URI: http://scholars.utp.edu.my/id/eprint/26065

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