Entrepreneurial Challenges Confronting Micro Enterprise of Malaysian Malays

Abdul Jamak, Abu Bakar Sedek and Salleh, Rohani and Sivapalan, Subarna and Azrai, Abdullah (2010) Entrepreneurial Challenges Confronting Micro Enterprise of Malaysian Malays. [Citation Index Journal]

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This research focuses on micro-enterprise of Malaysian Malays that are involved in very small-scaled business activities. Among them include food stall and burger stall operators,night market hawkers, grocery store operators as well as construction and small service activities works. The study seeks to explore why some micro-entrepreneurs still lag in entrepreneurship and what needs to be rectified. This quantitative study is conducted on 173 Malay micro-enterprise owners (MEOs) and 58 Malay failed microenterprise owners (FMEOs) involved in all range of businesses throughout the state of Perak, Malaysia. The main aims are to identify the gaps etween the failed micro-enterprise owners (FMEOs) and existing micro-enterprise owners (MEOs) and the problems faced among FMEOs. The results reveal that the MEOs had strong motivations and better marketing approaches as compared to FMEOs. Furthermore, the FMEOs failed in the business ventures mainly due to lack of management, sales and marketing skills and poor competitive abilities to keep up with rivals.

Item Type:Citation Index Journal
Academic Subject One:Academic Department - Management And Humanities - Business and Marketing
Departments / MOR / COE:Departments > Management & Humanities
ID Code:9836
Deposited By: Dr Rohani Salleh
Deposited On:11 Jul 2013 00:08
Last Modified:11 Jul 2013 00:08

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