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AN EXAMINATION OF SOCIAL NETWORKING SITES USAGE AMONG THE STUDENTS IN THE MALAYSIAN UNIVERSITIES

M Almadhoun, Nour and Lai, Fong Woon and D. Dominic, P. Dhanapal (2012) AN EXAMINATION OF SOCIAL NETWORKING SITES USAGE AMONG THE STUDENTS IN THE MALAYSIAN UNIVERSITIES. In: INTERNATIONAL CONFERENCE ON MANAGEMENT, ECONOMICS, 15-16 October 2012, Kuching, Sarawak.

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Abstract

This paper investigates the factors for, manner in which and purposes of students using Social Networking Sites (SNSs). The paper also examines the most popular SNSs currently visited. The study surveyed 265 students from four public and private universities respectively in Malaysia. The findings indicate that 97% of students have SNSs accounts. Facebook was the most popular site with 97% penetration rate. SNSs members participated in this study reported that (i) they had been on SNSs for at least one year, (ii) logging in their accounts several times a day and (iii) having 100 to 300 friends on SNSs. The surveyed students who did not have SNSs accounts responded that they had not used the SNSs due to the lack of time. The study also found that socializing and information searching topped the purposes of SNSs usage compared to that of for educational reason.

Item Type:Conference or Workshop Item (Paper)
Subjects:L Education > L Education (General)
Departments / MOR / COE:Departments > Management & Humanities
ID Code:8427
Deposited By: Dr. Fong-Woon Lai
Deposited On:22 Nov 2012 02:56
Last Modified:19 Jan 2017 08:21

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