Logo

Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework

Ahmad Rizal, Ammar Redza and Md Nordin, Shahrina and Md Saad, Shamsuri and Ismail, Kamariah (2012) Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework. In: International Conference on Communication and Media Studies, 6-7 December 2012, Penang. (In Press)

[img] Microsoft Word ( International Conference on Communication and Media Studies 2012) - Accepted Version
Restricted to Registered users only

159Kb

Abstract

Communication is becoming a significant tool to engage stakeholders since half of the century ago. In the recent years, there has been rapid growth of new technology developments. In tandem with such developments, there has been growing emphasis in communication strategies and management especially in determining the level of influence and management strategies among the said stakeholders on particular field. This paper presents a research conceptual framework focusing on stakeholder theories, communication and management strategies to be implied on the engagement of stakeholders of new technology developments of fertilizer industry in Malaysia. Framework espoused in this paper will provide insights into the various stakeholder theories and engagement strategies from different principal necessary for a successful introduction of new technology development in the above stated industry. The proposed framework has theoretical significance in filling the gap of the body of knowledge in the implementation of communication strategies in Malaysian fertilizer industry.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Communication Strategies, Fertilizer Industry, New Technology Development, Stakeholders Management.
Subjects:H Social Sciences > HE Transportation and Communications
Departments / MOR / COE:Departments > Management & Humanities
ID Code:8115
Deposited By: Assoc Prof Dr Shahrina Md Nordin
Deposited On:12 Sep 2012 01:13
Last Modified:08 Apr 2014 15:55

Repository Staff Only: item control page

Document Downloads

More statistics for this item...