Social Media as a Promotional Tool in Higher Education in Malaysia

M. Almadhoun, Nour and D. Dominic, P. Dhanapal and Lai, Fong Woon (2011) Social Media as a Promotional Tool in Higher Education in Malaysia. In: National Postgraduate Conference, 19-20 September 2011, UTP Campus, Perak.

[img] PDF - Published Version
Restricted to Registered users only


Official URL: http://www.utp.edu.my/npc2011/


Undoubtedly, marketing is an important tool to position and brand Higher Education Institutions (HEIs). Nowadays, higher education is facing big challenges, which have made a lot of HEIs interested in attracting more students. Likewise, education marketing division in the Ministry of Higher Education (MOHE) Malaysia was set up for the purpose of promoting Malaysian higher education. In recent years, with the rising importance of social media, many promotional tools liketraditional print and broadcast media have faced major challenges, as many newspaper and television channels lost their audiences. Overwhelmingly, the majority of Malaysian HEIs are beginning to embrace some forms of social media for promotional purposes. This research is mainly descriptive and explanatory, and partially exploratory in nature. The collected data will be qualitative and quantitative based on survey questionnaires and semi-structured interviews on the application of social media in promoting Malaysian higher education. Beside these methods, secondary data collection from an analysis of Malaysian HEIs’ online social communities will be conducted.

Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > H Social Sciences (General)
Departments / MOR / COE:Departments > Management & Humanities
ID Code:6847
Deposited By: Dr. Fong-Woon Lai
Deposited On:05 Dec 2011 03:01
Last Modified:19 Jan 2017 08:22

Repository Staff Only: item control page

Document Downloads

More statistics for this item...