A comparison of Asian airlines websites quality:using a non-parametric test

Dominic P, Dhanapal Durai and Handaru, Jati (2011) A comparison of Asian airlines websites quality:using a non-parametric test. [Citation Index Journal]

[img] PDF - Published Version
Restricted to Registered users only



Abstract: This research conducts test to measure the quality of Asian airlines website via web diagnostic tools online. We propose a methodology for determining and evaluating the best airlines website based on many criteria of website quality, consist of linear weightage model (LWM), analytical hierarchy process, fuzzy analytical hierarchy process (FAHP) and one new hybrid model (NHM). This NHM has been implemented using combination FAHP and LWM. The result of this study confirmed most of Asian websites are neglecting performance and quality criteria. By applying hybrid model approach has resulted in significant acceleration of implementation, raised the overall effectiveness and enabled more efficient procedure. To compare ranking methods, a combination of Friedman’s test and Dunn’s multiple comparison procedure is adopted.

Item Type:Citation Index Journal
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments / MOR / COE:Departments > Computer Information Sciences
ID Code:6327
Deposited By: Assoc Prof Dr Dhanapal Durai Dominic P
Deposited On:05 Sep 2011 00:38
Last Modified:19 Jan 2017 08:23

Repository Staff Only: item control page

Document Downloads

More statistics for this item...