Design of A Virtual Showroom System

This paper discusses a hybrid application design that addresses the shortcomings of both virtual and conventional websites. Virtual Reality Modeling Language (VRML) and Active-X technologies deployed on the client side of the architecture do not only reduce the burden on the server and network bandwidth but also loosely coupled with the server for flexible update of the site content without affecting user interface. The interface design permits quicker search of a specific product without sacrificing the appeal of 3D interactions and navigation. Such features are appealing to both utilitarian and hedonic online customers.