The antecedents of behavioral intentions to adopt e-commerce in malaysia: A consumer perspective

Dominic P, Dhanapal Durai and Jehangir, khan and Alamgir, khan and Naseebullah, R (2010) The antecedents of behavioral intentions to adopt e-commerce in malaysia: A consumer perspective. In: ICIIT2010.

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Several studies have been emphasized on internet users buying behavior. Information and communication technology is the key driver of internet capabilities. The collision of demographic internet usage, internet disclosure, online purchasing experience, online experience and internet likeness are the dependent variables on internet users buying behavior. There are some barriers which are influencing on buying behavior like lack of trust, language barrier, lack of knowledge, difficult to access, wide-ranging procedure and security issues. Data analysis shows that the internet buying behavior is changing through new and accurate technologies in Malaysia. It shows the rapid increase of internet user’s year by year, rapid growth of online purchasing and awareness of using the new technologies. Malaysian internet users show intermediate level of internet reliance. Dependent users are mainly young, educated, and aware to use new technologies, feel internet attraction and have some exposure and experience as internet users. Findings shows the behavior of internet users in Malaysia is changing through the growth of information and communication technology (ICT) and information technology (IT) infrastructure. The increasing rate of internet subscribers, internet users, online purchasing and adopting of new technologies are the key determents of E-Commerce in Malaysia. This research enables companies to know the different objectives of internet and information and communication technology which can help consumers to go online for purchasing. The considerable influence that searching for information exerts on compliance to purchase online shows managers that web contents become a key instrument to increase future online purchase. Limited research has been conducted to examine the behavior of internet users. The proposed theoretical framework has developed to show the factors which have the impact on user’s buying behavior. This paper analyses the background of information and communication technology dependency and the factors which are influencing on the future purchase intentions and internet users buying behavior.

Item Type:Conference or Workshop Item (Paper)
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments / MOR / COE:Departments > Computer Information Sciences
ID Code:4652
Deposited By: Assoc Prof Dr Dhanapal Durai Dominic P
Deposited On:18 Mar 2011 08:04
Last Modified:19 Jan 2017 08:24

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