Evaluating C2C e-commerce Website usability in Malaysia from users ' perspective: A case study

Md Zainudin, Noorfadzilah and Wan Ahmad, Wan Fatimah and Goh , Kim Nee (2010) Evaluating C2C e-commerce Website usability in Malaysia from users ' perspective: A case study. In: International Symposium on Information Technology 2010, ITSim, June 2010, Kuala Lumpur.

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The main challenges of e-com merce are to attract customers and maintain a good relationship with existing customer as user only interact with electronic device. Therefore designing a good and usable website is the most crucial part to succeed in this highly competitive environ ment. The objectives of this study are to evaluate C2C e-com merce website usability and to study proble ms faced by potential customer in process of purchasing online. In this study, a number of university students were asked to evaluate the usability of two Malaysian C2C websites. Two local websites were chosen, one is a pro minent website and the other one is randomly picked from the internet. A framework for evaluating e-com merce usability was implemented in this study. The website is rated based on criteria of system quality, information quality, service quality and attractiveness. Users need to complete a num ber of tasks on the websites and think- aloud was encouraged during the evaluation process. Results show a num ber of usability issues encountered by users while completing the task given. From these findings, ecom merce developers may look at the issues seriously before designing their e-com m erce website.

Item Type:Conference or Workshop Item (Paper)
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Subjects:T Technology > T Technology (General)
Departments / MOR / COE:Research Institutes > Megacities
ID Code:2903
Deposited By: Assoc Prof Dr Wan Fatimah Wan Ahmad
Deposited On:09 Nov 2010 03:15
Last Modified:19 Jan 2017 08:24

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