K. Sugathan , Savita and Chen , Yoke Yie and Patah Akhir, Emelia Akashah and Emy Elyanee , Mustapha and Mehat , Mazlina (2009) MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH. In: 4th International Conference on E-Commerce with focus on Developing Countries (ECDC 2009), Kuala Lumpur, Malaysia.

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Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Malaysia is ready to adopt this technology. This paper presents an analysis of m-commerce readiness among youth in Malaysia by looking at how youth response to the m-commerce service that is available and the factors that may affect the adoption of m-commerce among youth. A quantitative research method was used to carry out the survey. The study found out that the youth are ready to use m-commerce services but there are two barriers that could affect their readiness level which are: their allowance or pocket money they receive every month and the availability of m-commerce service in the country itself.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Mobile Commerce, Readiness, Malaysia
Subjects:H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
Departments / MOR / COE:Departments > Computer Information Sciences
ID Code:2221
Deposited By: Mrs. Savita K. Sugathan
Deposited On:21 May 2010 07:18
Last Modified:21 May 2010 07:18

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