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“Business Management: An Asian Perspective

Lai, Fong Woon and Khalid Ali, Khalidah and Satirenjit , Kaur Johl and Salleh, Rohani and Lope Aman Shah, , Sofiah Molek and Rahayu , Abd Rahman and Ilmiah, Ibrahim, (2008) “Business Management: An Asian Perspective. Oxford Fajar Sdn Bhd, Kuala Lumpur. ISBN 978-967-65-7156-4

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Abstract

This second edition of Business Management: A Malaysian Perspective is a comprehensive textbook for undergraduate, diploma and foundation level students who are taking a paper in Business Management. Adhering closely to the Malaysian university syllabus, this textbook comprises eleven chapters which cover essential business management topics, including business fundamentals, the influence of economics on business, competition in global environments, the different forms of business ownership, entrepreneurship, management, operations management, managing human resources, marketing, financial accounting and financial management. The text is written in a systematic manner, while incorporating tables, figures and local examples to enhance the students’ understanding. Each chapter ends with a summary of topics learnt, glossary, case study, review and discussion of the topics, and references and suggested reading. Key Features • Presents a succinct exposition of business management issues and functions emphasizing the Malaysian environment. • Incorporates appropriate tables and figures to illustrate the text. • Highlights important concepts, issues and local examples as margin notes for quick review and recall. • Includes a summary of topics learnt, glossary, and review and discussion of the topics at the end of each chapter. • Provides a list of references as supplementary reading materials

Item Type:Book
Subjects:H Social Sciences > HF Commerce
Academic Subject One:Business Management
Departments / MOR / COE:Departments > Management & Humanities
ID Code:11588
Deposited By: Dr. Fong-Woon Lai
Deposited On:28 Apr 2015 02:54
Last Modified:28 Apr 2015 02:54

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