M-Commerce Readiness Among Malaysian Youth

Chen, Yoke Yie and Patah Akhir, Emelia Akashah and Mustapha, Emy Elyanee and Mehat, Mazlina and K. Suagthan, Savita (2009) M-Commerce Readiness Among Malaysian Youth. In: 4th International Conference on E-Commerce with focus on Developing Countries, 3 Nov 2009, Kuala Lumpur, Malaysia.

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Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Malaysia is ready to adopt this technology. This paper presents an analysis of m-commerce readiness among youth in Malaysia by looking at how youth response to the m-commerce service that is available and the factors that may affect the adoption of m-commerce among youth. A quantitative research method was used to carry out the survey. The study found out that the youth are ready to use m-commerce services but there are two barriers that could affect their readiness level which are: their allowance or pocket money they receive every month and the availability of m-commerce service in the country itself.

Item Type:Conference or Workshop Item (Paper)
Subjects:T Technology > T Technology (General)
ID Code:1087
Deposited By: Yoke Yie Chen
Deposited On:14 Apr 2010 09:44
Last Modified:30 May 2011 15:14

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